Quantitative Analysis

Quantitative analysis focus on the amount of time and space allocated to selected issues related to your organisation, and the tone of the coverage in which these entities were portrayed – positive, neutral and negative. The monitoring will also focus on the thematic and geographical structure of the news, mentions or conversation, evaluating the thematic and geographical diversity by measuring the actual time devoted to different topics and focusing on the geographical area from where the news, mentions or conversation is broadcast/sourced or produced, as well as where conversations are emanating from.