ENT1/5: COMMUNICATION SKILLS ASSIGNMENT

Question 1

BANAL Company Limited (BCL) deals in the packaging of pineapple juice and pineapple wine. BCL has been in operation since 2017. The managing director is Mr. Patrick Okiria, who oversees the day to day running of business. He is supported by a work force of over 100 employees, in the departments of sales and marketing, production, human resource, finance, security and casual workers.

Patrick Okiria has ensured that employees are well motivated. He has promoted effective communication among employees. There are various pathways for information flow to different departments and the entire company. It is BCL’s policy to ensure that any important information concerning the company affairs is always communicated by the general manager to different heads of departments who in turn should communicate to their team members. This is done purposely to ensure that the information passed on is clear and direct to the specific departments concerned.

At BCL, heads of departments were also given the authority to always make decisions in their respective departments and could also communicate other policies, procedures and any other relevant information as required. In order to ensure achievement of team work, the manager would convene Monday morning staff briefings meeting where each head of department would provide a brief report about the previous week’s achievements and challenges. At this level, every employee would submit their feedback and way forward as they begin the new week.

During tea and lunch breaks, employees would meet and discuss different issues at their levels and socialize with one another. The meals were served centrally for all employees. Meal times were important for networking and building.

Employee retention is one area where management has scored highly. They feel at peace and can easily interact with one another and are comfortable. The managing director is flexible such that any employee can easily interact with him. On the other hand, he is very strict with policies and procedures when implementing them. This has made him win an award as the best employee of the year.

Required:

1. Explain the different patterns of communication used by the managing director of BCL.
2. Discuss the attributes of effective communication at BCL.

Question 2

• Define the term effective communication
• Describe the main features for effective communication.

Question 3

• Explain the importance of effective communication in an organization.
• State the barriers to the effective communication.
• Suggest possible ways of overcoming barriers to effective communication

Question 4

• Explain the factors considered when selecting an effective communication channel.
• Describe the main forms communication
• Describe the communication process

 Question 5

1. Explain the Importance of effective communication at any place of work
2. Outline the techniques used when handling difficult customers
3. Discuss the techniques used when presenting a product to customers and bargaining.

Question 6

1. What is meant by the term communication
2. Explain the forms of communication

END