a. One-way.
b. Communication from one (or a few) to many.
c. Anonymous.
d. Communication to an audience that is largely a passive recipient of messages with little or no opportunity for immediate feedback.
e. All of the above.
a. Source
b. Transmitter
c. Computation
d. Channel
e. Receiver
a. Source
b. A message, or signal, which is transmitted
c. A destination, where receiver decodes it
d. A source, who encodes
e. None of the above
a. Surveillance
b. Correlation
c. Cultural Transmission
d. Entertainment
e. Immunization
a. Highly personalized news feed that includes only what the audience wants to see, read or hear.
b. Student newspaper at Rutgers, the State University of New Jersey.
c. Newspaper published by journalism students during the 1968 Columbia strike.
d. MIT Media Lab founder Nicholas Negroponte’s online ‘zine.
e. None of the above
a. Sex and the City becomes wildly popular among female officer workers in Thailand.
b. Harry Potter books become bestsellers in America.
c. Newsrooms place photographers, graphic artists, reporters and online writers in the same work space.
d. A Mexican soap opera gets high ratings among audiences in Russia.
e. All of the above
a. Thin, flexible fibers of glass capable of transmitting light signals.
b. The process in which media is made into computer readable form.
c. Media’s focus on narrower audience segments.
d. None of the above.
e. All of the above
a. Do not require the audience to assemble at any given time.
b. Require using a personal computer to act as editor, publisher, and writer.
c. Require the audience to be assembled simultaneously with the broadcast, transmission or event.
d. All of the above.
e. None of the above
a. The media can help maintain social stability.
b. The media can keep audiences informed about issues, events and other developments in society.
c. The media help people learn society’s rule and how to fit into society.
d. All of the above.
e. None of the above
a. False rumors can negatively impact company stocks.
b. Increased connectivity and engagement among people from different cultures can fuel rifts instead of rational discussions.
c. Media organizations could become subject to greater government regulation.
d. All of the above.
e. None of the above
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