SALES PROMOTION ASSIGNMENT

SAMPLE QUESTIONS

1. (a) Under what circumstances may an entrepreneur carry out   market research?

(b)    What measures can be taken by business entrepreneurs to  ensure quality production.

(c)    Explain reasons for carrying out market research

2. (a) Describe the steps followed when conducting market  assessment.

(b)    Why is it necessary for an entrepreneur to carryout market assessment?

3. (a) What factors are considered when conducting market assessment.

(b)    Identify the likely challenges faced by entrepreneur when conducting market assessment.

4. (a) Describe the elements of marketing mix

(b)    Suggest the ways through which market assessment  information is collected.

5. (a) Define the term sales promotion.

(b)    What are the methods used by entrepreneurs when   conducting market assessment.

(c)    Why is it necessary to carry out sales promotion?

6. (a) Explain the factors considered by an entrepreneur when   advertising.

(b)    Outline the advantages medium use by entrepreneurs.

7. (a) Why is it necessary to carryout personal selling?

(b)    Analyze the steps followed when conducting personal selling.

8. (a) Outline the qualities of a good sales person.

(b)    Under what circumstances personal selling may be needed?

9. (a) What factors are considered when choosing a channel of   distribution?

(b)    Describe the role of a retailer in the distribution of a product.

10. (a) Outline the different forms of marketing techniques.

(b)    What are the benefits of good customer care in enterprise?

(c)    Explain the manifestations of good customer relations in an  enterprise.

11. (a) Define the term price.

(b)    Explain the ways through which entrepreneurs price their  products.

12. (a) Outline the objective of pricing the products for the   entrepreneur.

(b)    Explain the factors affecting the price decisions in a business enterprise.

13. (a) What is meant by the term target market as it is used in  entrepreneurship education.

(b)    What are the factors determining the target market  population.

(c)    Examine the challenges faced when identifying the target  market.

14. (a) Distinguish between cash transaction and credit transaction.

(b)    State the advantages and disadvantages of selling goods on  cash basis.

(c)    Suggest the ways of ensuring proper cash management.

15. (a) Why is it necessary to carry out credit selling?

(b)    Under what circumstances may goods be sold on credit.

(c)    Suggest the ways of ensuring proper management of credit sales.

16. (a) What are the costs and disadvantages of credit selling?

(b)    What are the challenges faced when carrying out credit  selling?

(c)    Explain the factors considered before giving goods on credit.

17. (a) What are the objectives of market segmentation?

(b)    Describe the basis for market segmentation.

(c)    Explain the criteria for selecting segmentation basis.

18. (a) Define the term marketing strategy.

(b)    Explain the tools of marketing strategy used in a business.

19. (a) What are potential customers?

(b)    Outline the characteristics of potential customers.

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