ADVERTISING AND THE POLITICAL ARENA
Key topics
Analysis of political and election advertising
â—¾ Evaluation of guidelines for political advertising
â—¾ Evaluation of regulatory bodies for election advertising
â—¾ Media regulations applicable during national elections
LEARNING OBJECTIVES
After completing this unit, teachers will be able to:
â—¾ Assess political and election advertising
â—¾ Evaluate the guidelines in place for political advertising
â—¾ Analyze emotional appeals in political and election advertising
â—¾ Recommend strategies to maintain an informed citizenship, given the use of emotional
appeals in political advertising
â—¾ Explain the procedure available to citizens who wish to solicit a regulatory body during
an election