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Alfa: Graphics Design (Paper 3)

This S5 Fine Art contains subject material in Graphics Design
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Alfa: Graphics Design (Paper 3) 1

Graphic Design

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

History of graphic design

The influence of William Morris and the Kelmscott Press upon graphic design, particularly book design, was remarkable. Morris’s concept of the well-designed page, his beautiful typefaces, and his sense of design unity—with the smallest detail relating to the total concept—inspired a new generation of graphic designers.
His typographic pages, which formed the overwhelming majority of the pages in his books, were conceived and executed with readability in mind, another lesson heeded by younger designers.
Morris’s searching reexamination of earlier type styles and graphic-design history also touched off an energetic redesign process that resulted in a major improvement in the quality and variety of fonts available for design and printing; many designers directly imitated the style of the Kelmscott borders, initials, and type styles.
More commercial areas of graphic design, such as job printing and advertising, were similarly revitalized by the success of Morris.The Kelmscott Press’s influence became immediately apparent in the rise of the private-press movement: printers and designers established small printing firms to design and print carefully crafted, limited-edition books of great beauty.
Architect and designer Charles Robert Ashbee founded the Essex House Press in London, and bookbinder Thomas James Cobden-Sanderson joined printer Sir Emery Walker in establishing the Doves Press at Hammersmith. Books from the Doves Press, including its monumental masterpiece, the 1903 Doves Press Bible, are remarkably beautiful typographic books.
They have no illustrations or ornaments; the press instead relied upon fine paper, perfect presswork, and exquisite type and spacing to produce inspired page designs. The Ashendene Press, directed by Englishman C.H. St. John Hornby, was another exceptional English private press of the period. Following the example of Morris, these private presses believed strongly in the social value of making attractive and functional visual communications that were available to citizens of all walks of life.
Graphic illustration The main difference between graphic design and illustration is how and where you use them. Typically, graphic design leans more commercial, while illustration is related to fine art. What happens when you combine them, and see some inspiring ways that graphic illustration could be used for your future project.
https://youtu.be/W-jgVoQAXhQ
What is illustration?Illustrations are a visual way to portray or illustrate a written text. They might help explain an idea or tell a story or provide decoration. They come in many forms both traditional and digital.
What is graphic design? Graphic design is the art and profession of using visual compositions to solve problems and communicate ideas through typography, imagery, color and form. While illustration focuses on creative interpretation, graphic design is all about communication with its target audience. Marketing and branding strategies (rather than text or stories) typically fuel the direction of graphic designers.
The types of graphic design are wide ranging in both the print and digital worlds. Posters, fliers, business cards, packaging, billboards, and logos are a few examples of predominantly physical print works, while email marketing and web design dominate the digital landscape.

Graphic design often begins with visual identity, a type of design that communicates a brand’s personality, story and emotion through logos, typography, color palettes, images, and style guidelines to ensure consistency through all other designs.

Marketing has traditionally been focused on print materials, like flyers, magazine and newspaper ads. Publication designers produce layouts, hand-pick typography and arrange artwork for long-form projects, like books, newspapers, magazines and catalogs. Packaging designers communicate directly to consumers through the physical products. Environmental design unites design and architecture to create engaging spaces through signage, murals and exhibition displays.

What is graphic illustration?

Graphic illustration takes characteristics from both graphic design and classic illustration and combines them. While graphic design puts more emphasis on communication, and illustration leans more into fine art, graphic illustration is what happens when we marry both together. It’s the best of both worlds.


illustration

graphic

Graphic Illustration applies the classic design principles of color, form, shapes, and layouts to organize and showcase original artwork

Like graphic design and illustration separately, graphic illustrations help to express ideas visually, clarify concepts, sell products, educate and promote. They’re found everywhere: flyers, fabrics, books, advertisements, packaging, posters and websites. They can utilize any technique, from printmaking and drawing, to graphic depictions of data and statistics.

Graphic illustrators come with a skillset involving drawing, painting, art history, digital illustration, business and marketing. They require both artistic skill and creative thinking necessary to communicate abstract concepts simply and effectively.

When should you use graphic illustration?

When your business needs a much more specialized, stylistic approach to your marketing, a graphic illustrator is the best professional to consult. Graphic illustrations keep creative expression at the forefront, while also making sure to adhere to your marketing strategy and design elements. It’s a great chance to build a deeper connection between your users and products or ideas.

Chromatic harmonies

As important as the fact that we like or identify ourselves with a colour, is how the various colours of a particular environment relate with each other.There is a set of simple rules of harmonic relationships that help you combine various shades in order to obtain coherent and functional environments.

Monochrome

The use of a variety of shades of thesame colour , from the lightest and softest to the darker and more intense, is the most appropriate combination for those who are not comfortable enough to risk and wish a safe combination.


mono

monochrome

Analogue

The use of neighbouring tones in the colour wheel, makes it possible to achieve a harmonious blend with small variations, while maintaining the unity of the chromatic set.In this scheme, avoid the combination of warm tones with cold tones.


analogue

Complementary

The combination of opposite colours on the colour wheel makes it possible to obtain coherent and dynamic environments.


triadic

Triadic-color-scheme-Diagram

Triadic

A bold combination that fills the spaces with colour. It results from the use of the 3 colour tones that occupy the space defined by a triangle. Very dynamic, this combination makes coherence arise from variety.


triadic

Triadic-color-scheme-Diagram

Tie-dye is a modern term invented in the mid-1960s in the United States (but recorded in writing in an earlier form in 1941 as “tied-and-dyed”, and 1909 as “tied and dyed” by Luis C. Changsut, referenced below) for a set of ancient resist-dyeing techniques, and for the products of these processes. The process of tie-dye typically consists of folding, twisting, pleating, or crumpling fabric or a garment and binding with string or rubber bands, followed by application of dye(s). The manipulations of the fabric prior to application of dye are called resists, as they partially or completely prevent the applied dye from coloring the fabric. More sophisticated tie-dyes involve additional steps, including an initial application of dye prior to the resist, multiple sequential dye and resist steps, and the use of other types of resists (stitching, stencils) and discharge.

Unlike regular resist-dyeing techniques, tie-dye is characterized by the use of bright, saturated primary colors and bold patterns. These patterns, including the spiral, mandala, and peace sign, and the use of multiple bold colors, have become cliched since the peak popularity of tie-dye in the 1960s and 1970s. The vast majority of currently produced tie-dyes use these designs, and many are mass-produced for wholesale distribution. However, a new interest in more ‘sophisticated’ tie-dye is emerging in the fashion industry, characterized by simple motifs, monochromatic color schemes, and a focus on fashionable garments and fabrics other than cotton. A few artists continue to pursue tie-dye as an art form rather than a commodity

 

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