LSC S2:Marketing in a Small and Medium Business Enterprise

Introduction In this chapter, you are going to market and sell products. In the previous chapter, you explored production in business. When businesses produce products, they have to make sure that customers know that they exist. Secondly, the products must be made available to the customers in their respective locations. Entrepreneurs have the task of knowing who their customers are, what products they will buy and at which price, and how the products will reach them. Therefore, in this Chapter, you are going to explore how you can market and sell products. You will practically do this through collaboration with your groupmates.